Paid Advertising

When people first start exploring digital marketing activities for their businesses, they tend to do so without a clear path ahead, without a plan of action. Since many of these business owners have zero experience with digital marketing, this is totally understandable. It’s confusing, as there are several different approaches you might take, with some seeming more worthwhile than others. Paid advertising is one such method that you might consider, but it needs to be used in a measured fashion. While paid advertising can certainly yield impressive results, it can also be quite costly. The best plan is to use the paid advertising experience that a digital marketing agency can offer you – and that’s where we come in handy. At Atlas Online Solutions, we’ve worked on a wide range of paid digital advertising campaigns, and we can help you avoid the pitfalls. Below, you can uncover more information about our paid advertising service, and the reasons that you ought to consider us moving forward.

Is Paid Advertising Worth It?

It’s a question that many people ask us, is paid advertising worth it? This question has many answers, but the bottom line is that yes, it can be worth it. When used correctly, paid advertising can deliver a reliable pipeline of interested leads for your business, leads that you wouldn’t be able to get at that time without paid advertising. This can give you time to get your other lead generation strategies in place and up and running so that, after some time, you won’t need to pay for advertising at all.

Facebook Ads

One of the most effective forms of paid advertising around, Facebook Ads have become a mainstay for many businesses. As a platform, Facebook has more than a billion and a half users. That’s an astonishing number. While you won’t be trying to interact with all of them, it is clear that you’ll have quite a few people that might be interested in what you’re selling. We can help you set up your paid advertising, your messaging, and help you assess their effectiveness as they’re used. Using the right metrics, we can continue to improve your Facebook Ads for better and better results.

Google Ads

As the number one search engine platform on the net, Google is one of the best choices for paid advertising activities. Using Google Ads can give you access to people that would never see your name listed in their search results, and considering that more than 8 billion people search for things on Google every day, that’s quite a lot of traffic that you might miss out on. We’ll make sure the current dynamic Google Ads are used to ramp up interest in your business.

YouTube Ads

The biggest video sharing platform in the world – and by a distance – YouTube is a great site to increase your business’s exposure. We not only help you set up the YouTube Ads, but we’ll also help you evaluate how they can be improved to get even better results. As far as paid advertising goes, YouTube Ads are among the best in terms of ROI.